Laneway Dance is a boutique dance school in the heart of Richmond. They have an array of experience levels and offer a fresh approach to dance education in an inspiring setting. The students are provided with strong technical and artistic foundations and their creativity is nurtured through opportunities to learn and explore the creative process. Laneway dancers are taught life lessons of team work, kindness, commitment and work ethic through the art of dance.

​

They required help with their general collateral continuity, as their branding was inconsistent. I helped to define a style that then evolved over the many years we worked with them producing visual items for promotion of the school, annual concert publicity, special events and all in-house event promotions, to name a few.