Meni, the Founder of Confiance and Ivy, is an Entrepreneur in every sense. She is an extremely hardworking, dedicated professional with the highest standards and the drive that it takes to be successful. She has launched 2x new beauty businesses in the past 4x years and both have been hugely successful. She wanted her brand to be completely different to that of the standard beauty bar, cue beautifully feminine colourful photos, juxtaposed with black and opulent metallics. Black & Gold were then established as the link between the two brands, although they were still very different in aesthetic.

 

Her first Beauty child was Confiance in Geelong, then as this rapidly grew, she opened a paralell business in Malvern, catering to a slightly different target audience in inner Melbourne.  Both of the projects required development from scratch, initial branding, websites, collateral and signage,  packaging, socials and much more.