Born during lock down, FITASFX  is a revolutionary new concept where they take the entire gym to their clients. It is a fully-equipped, state-of-the-art fitness truck travelling to multiple locations across Melbourne, come rain or shine. They make fitness easy, fun and stress free.

 

When Kelly approached me, she had an existing identity that was thrown together during lock down. I took it and developed a far more appropriate, fresh and cutting edge brand that was better representative of Kelly's personality. The key was to ensure it was suitable to be utilised in a 'franchise model', as this is the first truck to launch this model business. The flexibility is that each trainer who purchases a franchise is able to then stamp their own image onto the collateral, whilst maintaining the major brand traits. These are only a few of the exciting, new collateral items that are currently in development.

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